We pay attention to details

Some think that details are insignificant.
For us, they are fundamental. A single detail can enhance a product, but a multitude of details can transform a simple jacket into a piece of art.

This is how we view the world around us too – we are surrounded by beautiful details everyday. Morning dew glistening on blades of glass. A subtle texture worked into a piece of fabric. A facial expression, illustrating the uniqueness each of us holds. It’s the little things…the details…that make the world such an incredible place.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

#focusondetails

Join us in our celebration of the little things, by showing the world how you #focusondetails. Contest runs from April 8th – April 30th.

Now it’s your turn: how do you #focusondetails?
1. Post a picture of a detail you love on instagram. Can be anything - be creative !
2. Tag @eider_outdoor and use the hashtag #focusondetails
3. Your photo will be featured on the site feed, and three random entries will win a Target Knit Jacket !